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AUSTRALIA, 2nd October 2024
Hello Tailr Threads Sustainability, Social Good, and Style into Fresh B2B Fashion Solution
For Immediate Release
[Melbourne, VIC, Australia, 2nd Oct 2024] Hello Tailr, an Australian fashion-tech company, is expanding its unique approach to clothing repairs and alterations into the B2B sector. Already serving the Australian public with a unique delivery model that brings gig-economy convenience to the traditionally brick-and-mortar repairs and alterations space.
Hello Tailr now offers fashion brands a fresh platform to enhance their sustainability efforts. The company's standout feature is its partnership with social enterprises, which handle over 72% of alterations, turning each repair into an opportunity for social good. The social enterprise partners empower women from diverse backgrounds, provide job opportunities, and offer skills training with formal certifications—all while ensuring ethical wages.
"We're thrilled to bring our unique blend of technology and social impact to fashion brands, enabling another pillar in sustainable fashion at scale. While a select few large brands have introduced repair programs, the logistics and overheads have made it uneconomical for smaller brands to match that offering" said Owen Parry, Tech Entrepreneur and Founder of Hello Tailr.
"Our solution is a game-changer for these smaller brands, allowing them to improve their circularity efforts regardless of business size. It levels the playing field, empowering brands to be as ambitious as their sustainability goals, no matter their size," Parry added.
The Hello Tailr B2B platform offers a range of features designed to make sustainability initiatives accessible and hassle-free for fashion brands of all sizes:
- Streamlined Customer Experience: At the heart of the platform is a responsive, mobile-optimized widget that allows customers to place their own orders directly. "This self-service approach eliminates the need for brands to manage back-and-forth emails, significantly reducing administrative overhead," Parry explained.
- Customisable Brand Integration: The platform offers extensive customisation options. "Brands can seamlessly integrate their logo, high-quality imagery, and personalised branding into the widget," said Parry. "They can even tailor the garment selection and product range to match their specific offerings, with features like Shopify import making this process effortless."
- Omnichannel Presence: Hello Tailr's widget is designed for versatility. "It can be embedded across all digital touch points – from online checkouts and post-purchase emails to in-store processes. This omnichannel approach ensures a consistent brand experience for customers, whether they're shopping online or in-store," Parry noted.
- Hassle-Free Management: For brands, the platform offers a hands-off approach to sustainability initiatives. "Our platform, backed by the Hello Tailr customer care team, handles the entire lifecycle of each order. Brands can simply implement the widget and later review the data, without getting bogged down in day-to-day operations of running an alterations and repairs program," Parry emphasised.
- Flexible Service Offerings: The platform's customisability extends to the services offered. "Brands have the flexibility to offer both alterations and repairs, or focus on just one aspect. For instance, they could use our platform to power a fully managed, hassle-free lifecycle repair program, which can significantly reduce operational and customer service costs," Parry added.
These features collectively empower brands to implement robust sustainability initiatives without the traditional barriers of high costs or complex logistics.
About Hello Tailr:
Hello Tailr, launched in September 2023, is a Melbourne-based fashion-tech startup providing online clothing alterations and repairs across Australia. Hello Tailr connects consumers and fashion brands with a network of skilled tailors, including social enterprise partners, to offer convenient and sustainable clothing repair and alteration services nationwide, making eco-conscious and socially aware fashion choices easy and accessible.
Photos: Available upon request (please email)
For Immediate Release
Email: media@hellotailr.com
Phone: Available upon request (please email)
Website: https://hellotailr.com
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